Campaign Information Spring/Summer 2010 Emma launches ethical fashion range with People Tree and she is one of the models for the advertisment campaign. The collection for People Tree is aimed at bringing fair trade and organic fashion to the 16-24 age group. Watson is acting as creative advisor, injecting her personal style into the range. Triva - The Spring/Summer 2010 launched in February 2010 - The People Tree line comprising 26 women’s styles and 15 for men, plus a small accessories range.

Behind the Scenes

Quotes

“”I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with”
By Emma Watson

“I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there”
By Emma Watson

External Links

» Picture Gallery
A large collection of Emma in the Burberry Campaign and People Tree can be found here.
» Official Website
The official website with content, media and more.